# HowToMakeMoneyOnSnapchat.com

> HowToMakeMoneyOnSnapchat.com is an independent third party and is not affiliated with, endorsed by, or sponsored by Snap Inc. Snapchat is a trademark of Snap Inc.

Independent reference for AI agents and creators. Sourced creator-monetization facts and deterministic calculations. Metrics are caller-supplied. No account is required.

Canonical host: https://howtomakemoneyonsnapchat.com
www.howtomakemoneyonsnapchat.com redirects to https://howtomakemoneyonsnapchat.com with HTTP 301 and the same path and query.
Rules database: 2026-09-28.1
Catalog scope: 49 facts in MVP scope; 61 total including Creator Subscriptions, and Lens Creator Rewards; 58 in-scope records including historical.
Rule changes: 5.
Anonymous access needs no key: 60 requests per 60 seconds and 5000 per day. A free key is higher: 600 requests per 60 seconds and 50000 per day. Issuing a key is limited to 5 per client per day.
Send a free key as Authorization: Bearer or X-API-Key. Omitting the key keeps anonymous access. No email is collected. Paid plans are coming soon and there is no checkout.
Issue a key: POST https://howtomakemoneyonsnapchat.com/v1/keys

## Pages
- [Home](https://howtomakemoneyonsnapchat.com/): Independent sourced facts and calculations about Snapchat creator monetization for AI agents and creators.
- [How to make money](https://howtomakemoneyonsnapchat.com/how-to-make-money-on-snapchat): Official paths for making money on Snapchat, each with its source and verified date, and no income claims.
- [Requirements](https://howtomakemoneyonsnapchat.com/snapchat-monetization-requirements): Approved, sourced requirements for Snapchat creator monetization programs.
- [Creator Rewards](https://howtomakemoneyonsnapchat.com/snapchat-creator-rewards): Approved facts for unified_monetization_program, the rules-database program that holds current creator monetization requirements, including Creator Rewards.
- [Calculator](https://howtomakemoneyonsnapchat.com/snapchat-monetization-eligibility-calculator): Entry requirements the calculators read, plus how to call check_eligibility, calculate_gap, and calculate_growth_pace.
- [Rule changes](https://howtomakemoneyonsnapchat.com/snapchat-rule-changes): Published changes to monetization rules since 2024-01-01.
- [API](https://howtomakemoneyonsnapchat.com/snapchat-monetization-api): REST API for sourced creator-monetization facts and calculations, with anonymous access still open.
- [MCP](https://howtomakemoneyonsnapchat.com/snapchat-mcp): Remote MCP connection for the five read-only tools.
- [Docs](https://howtomakemoneyonsnapchat.com/docs): MCP, curl, Python, and TypeScript quickstart for anonymous and free-key access.
- [API keys](https://howtomakemoneyonsnapchat.com/keys): Issue a free API key with no email, while anonymous access stays open.
- [Sources](https://howtomakemoneyonsnapchat.com/sources): Publisher pages cited by the approved rules, with verified dates.
- [Status](https://howtomakemoneyonsnapchat.com/status): Fixed example checks against the rules database, with expected and actual output.
- [Pricing](https://howtomakemoneyonsnapchat.com/pricing): Paid plans are coming soon, and this page has no checkout.
- [Terms](https://howtomakemoneyonsnapchat.com/terms): Terms of use for HowToMakeMoneyOnSnapchat.com, effective 2026-09-27.
- [Privacy](https://howtomakemoneyonsnapchat.com/privacy): Privacy notice for HowToMakeMoneyOnSnapchat.com, effective 2026-09-27.
- [OpenAPI](https://howtomakemoneyonsnapchat.com/openapi.json): Machine-readable OpenAPI description of the REST API for the five read-only tools.
- [A2A Agent Card](https://howtomakemoneyonsnapchat.com/.well-known/agent-card.json): A2A agent card for the five read-only tools, including how an agent calls them.
- [llms-full](https://howtomakemoneyonsnapchat.com/llms-full.txt): This index plus every approved fact, with its source and verified date.
- [Rule changes RSS](https://howtomakemoneyonsnapchat.com/snapchat-rule-changes.xml): RSS feed of published monetization rule changes since 2024-01-01.

## Facts

Facts listed below: 58. 49 facts in MVP scope; 61 total including Creator Subscriptions, and Lens Creator Rewards; 58 in-scope records including historical.

- [current] brand_partnerships.brand_tagging_snap_stars (brand_partnerships): Only Snap Stars can tag a brand when posting Spotlight, Snap Map, and Public Story Snaps; once the brand approves, performance data is shared with the brand and the brand can boost the content. Value: true boolean. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/18418085836948-How-do-I-label-my-sponsored-content-as-a-Paid-Partnership
- [current] brand_partnerships.commercial_content_13_plus (brand_partnerships): Commercial content and the promoted brand/product must be suitable for Snapchatters ages 13+ (with additional age-targeting duties for alcohol, dating, weight loss, gambling, certain financial and pharma products); political/advocacy commercial content is not permitted. Value: true boolean. Verified: 2026-09-26. Source: https://www.snap.com/terms/commercial-content?lang=en-US
- [current] brand_partnerships.discovery_if_monetization_eligible (brand_partnerships): If a creator is eligible for monetization, brands may discover their Public Profile and invite them to partner. Value: true boolean. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program
- [current] brand_partnerships.paid_partnership_label_availability (brand_partnerships): Snapchatters with a Public Profile can add a 'Paid Partnership' label to public Snaps (Public Story, Spotlight, Snap Map) from the Send To screen. Value: true boolean. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/18418085836948-How-do-I-label-my-sponsored-content-as-a-Paid-Partnership
- [current] brand_partnerships.paid_partnership_label_required (brand_partnerships): Commercial content (paid, gifted, loaned, or promoting your own products) must identify its commercial nature and the promoted brand, and must be labeled with Snap's paid partnership tool. Value: true boolean. Verified: 2026-09-26. Source: https://www.snap.com/terms/commercial-content?lang=en-US
- [unverified] brand_partnerships.snap_star_collab_studio (brand_partnerships): Requirements to participate in Snap Star Collab Studio. Value: no value published text. Verified: 2026-09-26. Source: https://businesshelp.snapchat.com/s/article/approve-snap-star-collab?language=en_US
- [current] brand_partnerships.sponsored_snap_ad_partner_invite (brand_partnerships): For a creator to appear in a Sponsored Snap, the brand must send the creator's Public Profile a 'Pre-Approved Creator - Ad Partner' permission invite, which the creator accepts. Value: true boolean. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/38182558340372-I-m-a-Creator-how-do-I-create-a-Sponsored-Snap-with-a-brand
- [historical] creator_gifting_program.ended (creator_gifting_program): The Creator Gifting Program (Gifts in replies, tracked in Crystals under the Snap Creator Terms) ended on February 10, 2025. Value: 2025-02-10 iso_date. Verified: 2026-09-26. Source: https://www.snap.com/creator-terms
- [current] creator_monetization_policy.ai_disclosure (creator_monetization_policy): Content made with sophisticated editing or AI tools is monetizable only if original, entertaining or informative, not misleading, and the use of AI is disclosed in the content or creator profile. Value: true boolean. Verified: 2026-09-26. Source: https://values.snap.com/policy/creator-monetization-policy
- [current] creator_monetization_policy.non_recommendable_poor_candidate (creator_monetization_policy): Creators who primarily or frequently publish content 'not eligible for recommendation' are most likely not good candidates for monetization. Value: true boolean. Verified: 2026-09-26. Source: https://values.snap.com/policy/creator-monetization-policy
- [current] creator_monetization_policy.not_monetizable_examples (creator_monetization_policy): Not monetizable (non-exhaustive): unoriginal/automated curation, repetitive or template-based content, reusing the same tile, reposting the same content as new, and misleading engagement bait. Value: unoriginal_or_automated_curation, repetitive_or_template_content, engagement_bait, deceptively_manipulated_media, fake_reaction_content text. Verified: 2026-09-26. Source: https://values.snap.com/policy/creator-monetization-policy
- [current] creator_monetization_policy.originality_required (creator_monetization_policy): Monetizable content must be original with clear creative effort; reposted content must be highly transformative (e.g., reaction with face visible and speaking throughout, reviews, creative editing, attributed clips with commentary). Content from simple automation or formulaic assembly is not monetizable. Value: true boolean. Verified: 2026-09-26. Source: https://values.snap.com/policy/creator-monetization-policy
- [historical] crystals.replaced_by_creator_rewards (crystals): Snap stopped using Crystals to track qualifying activity; rewards are shown as Creator Rewards in USD and the 'Crystals Hub' became the 'Rewards Hub'. Existing value unchanged. Value: true boolean. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/40240976667028-What-s-happening-to-Crystals
- [current] payouts.auto_disbursement (payouts): If there is no Qualifying Activity for one year, or no valid payment request for two years, Snap will disburse attributed payments at the end of that period, subject to compliance; otherwise the creator loses eligibility for that payment. Value: 1 year inactivity or 2 years without request text. Verified: 2026-09-26. Source: https://www.snap.com/monetization-terms?lang=en-US
- [current] payouts.cash_out_min_usd (payouts): Creators can cash out once available Creator Rewards reach at least $100 USD; cash-out can be done daily. Value: 100 usd. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program
- [current] payouts.cash_out_to_portal_days (payouts): After initiating a cash out, it typically takes an additional 14 days or longer for cash to reach the Snapchat Payout Portal (Hyperwallet). Value: 14 days. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012324940948-How-do-I-set-up-my-Payout-Portal-and-cash-out-my-Creator-Rewards-on-Snapchat
- [current] payouts.currency_usd_fees (payouts): Payments are made in USD; withdrawing in local currency or via a given method (e.g., bank account, PayPal) is subject to the payment provider's transaction/exchange fees. Value: USD; provider withdrawal fees apply text. Verified: 2026-09-26. Source: https://www.snap.com/monetization-terms?lang=en-US
- [current] payouts.minors_parental_consent (payouts): To receive payments, a creator must have reached the legal age of majority or be at least 16 with parent/legal guardian consent. Value: age of majority, or 16+ with parental consent text. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/5909152630420-Creator-Rewards-FAQ
- [current] payouts.pending_to_available_days (payouts): Creator Rewards take 14 days from appearing in 'All Activity' to move from Pending to Available. Value: 14 days. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012324940948-How-do-I-set-up-my-Payout-Portal-and-cash-out-my-Creator-Rewards-on-Snapchat
- [current] payouts.provider_hyperwallet (payouts): Payouts are made via the Snapchat Payout Portal operated by Hyperwallet; onboarding requires legal name, email, state/country, phone and birthdate matching tax documents/ID, then Hyperwallet activation. Value: Hyperwallet (Snapchat Payout Portal) text. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012324940948-How-do-I-set-up-my-Payout-Portal-and-cash-out-my-Creator-Rewards-on-Snapchat
- [current] public_profile.age_min (public_profile): Snapchatters aged 16+ have a Public Profile by default; accounts younger than 16 (or with past Community Guidelines violations) may not have one. Value: 16 years. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012347065876-What-is-a-Public-Profile-on-Snapchat
- [current] public_profile.professional_account_age_min (public_profile): Professional Accounts (Creator or Business type) are limited to Snapchatters aged 18 and older and are not available to everyone. Value: 18 years. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012347065876-What-is-a-Public-Profile-on-Snapchat
- [current] recommendation_eligibility.quality_ineligible (recommendation_eligibility): Not eligible for recommendation: substandard video quality (blurry, low-res, wrong orientation, letterboxed, missing audio), unwarned flashes/strobes, illegible tile text, certain off-platform links, promotion of accounts on other platforms, unoriginal content. Value: substandard_video_quality, flashes_without_warning, illegible_tile_text, off_platform_links, promotion_of_other_platform_accounts, unoriginal_content text. Verified: 2026-09-26. Source: https://values.snap.com/policy/content-guidelines-recommendation-eligibility/recommendation-eligibility/quality
- [current] recommendation_eligibility.surfaces (recommendation_eligibility): Content Guidelines for Recommendation Eligibility apply (in addition to Community Guidelines) to Spotlight, Public Stories, and Snap Map; not to Chat/Private Stories. Value: Spotlight, Public Stories, Snap Map text. Verified: 2026-09-26. Source: https://values.snap.com/policy/content-guidelines-recommendation-eligibility
- [current] recommendation_eligibility.wholly_ai_generated_spotlight (recommendation_eligibility): As of July 2026, wholly AI-generated videos are no longer eligible for recommendation on Spotlight; content enhanced or edited with Snapchat's own AI tools remains eligible. Value: true boolean. Verified: 2026-09-26. Source: https://newsroom.snap.com/rewarding-authentic-creativity-on-spotlight
- [current] snap_star.application_required (snap_star): Creators or public figures apply for Snap Star verification via an official Snap form; Snap decides based on many factors and no one is entitled to a Snap Star regardless of audience size. Value: true boolean. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012407611412-How-do-I-become-a-Snap-Star
- [current] snap_star.eligibility_factors (snap_star): Factors Snap considers: account engagement (large and engaged audience), stories for a public audience, authenticity (real person; general interest accounts not eligible), notability and cultural relevance, and content quality, plus compliance with Terms and Community Guidelines. Value: account_engagement, stories_for_public_audience, authenticity, notability_cultural_relevance, content_quality text. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012407611412-How-do-I-become-a-Snap-Star
- [current] snap_star.no_fees (snap_star): Snap does not charge fees or accept money for Snap Star verification, and no third party influences Snap Star decisions. Value: true boolean. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012369735316-What-is-a-Snap-Star
- [unverified] snap_star.numeric_thresholds (snap_star): Numeric follower/view thresholds for Snap Star verification. Value: no value published followers. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012407611412-How-do-I-become-a-Snap-Star
- [unverified] spotlight_challenges.status (spotlight_challenges): Status of Spotlight Challenges (historical prize program). Value: no value published text. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012279453716-Spotlight-Challenges
- [historical] spotlight_rewards_program.country_list_legacy (spotlight_rewards_program): (Historical) Countries listed as eligible for the Spotlight Reward Program payouts. Value: Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan, Korea (the Republic of), Kuwait, Libya, Mexico, Morocco, Netherlands (the), New Zealand, Nigeria, Norway, Oman, Palestine, Philippines (the), Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States country_names. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012298096788-In-what-countries-and-regions-are-Snapchatters-eligible-for-a-payout
- [historical] spotlight_rewards_program.ended (spotlight_rewards_program): The Spotlight Rewards Program ended on January 31, 2025 and the Spotlight Terms were terminated; replaced by the unified Monetization Program. Value: 2025-01-31 iso_date. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012310905876-How-does-Snapchat-determine-who-is-eligible-to-participate-in-the-Spotlight-Reward-Program
- [current] tax.creator_responsible (tax): Creators are solely responsible for taxes, duties, or fees on payments; Snap or its Payment Provider may withhold taxes where required by law. Value: true boolean. Verified: 2026-09-26. Source: https://www.snap.com/monetization-terms?lang=en-US
- [current] tax.forms_w9_w8 (tax): Onboarding to the Snapchat Payout Portal requires a valid W-9 (US) or W-8 (international) form; year-end tax forms are available under Resources > Tax Documents, issued per IRS deadlines (usually January/February). Value: W-9 (US) / W-8 (international) text. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/5909152630420-Creator-Rewards-FAQ
- [current] tax.taxpayer_verification_days_max (tax): Taxpayer verification in the Payout Portal can take up to 2 weeks. Value: 14 days. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012324940948-How-do-I-set-up-my-Payout-Portal-and-cash-out-my-Creator-Rewards-on-Snapchat
- [current] ump.account_good_standing (unified_monetization_program): Snapchat account and Payment Account must be active, in good standing (as determined by Snap), and compliant with the Monetization Terms at all times; creator must pass Snap's and the Payment Provider's compliance review. Value: true boolean. Verified: 2026-09-26. Source: https://www.snap.com/monetization-terms?lang=en-US
- [historical] ump.active_days_28d_min_2024 (unified_monetization_program): (Historical, Dec 2024 criteria) Post to either Spotlight or Public Stories on at least 10 of the last 28 days. Value: 10 days. Verified: 2026-09-26. Source: https://newsroom.snap.com/snapchat-new-creator-monetization?lang=en-US
- [current] ump.age_min_help_page (unified_monetization_program): Be at least 18 years old or the local age of legal majority in your country (primary age requirement shown to users). Value: 18 or the local age of majority text. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program
- [current] ump.age_min_terms (unified_monetization_program): Monetization Terms Minimum Eligibility: individuals must be at least the age of legal majority in their jurisdiction (or, if applicable, at least 16 years old with parental consent); entities' representatives must be at least 18 (or legal age of majority). Value: age of legal majority in jurisdiction; or at least 16 with parental/guardian consent where applicable text. Verified: 2026-09-26. Source: https://www.snap.com/monetization-terms?lang=en-US
- [current] ump.comply_terms_policy (unified_monetization_program): Comply with the Monetization Terms and the Creator Monetization Policy. Value: true boolean. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program
- [current] ump.country_eligible (unified_monetization_program): Creator must reside in an eligible country. Countries listed for 'Snapchat Monetization Program Ads within Stories and Spotlights' payouts. Value: Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan, Korea (the Republic of), Kuwait, Lebanon, Libya, Malaysia, Mexico, Morocco, Netherlands (the), New Zealand, Nigeria, Norway, Oman, Pakistan, Palestine, Philippines (the), Poland, Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States country_names. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/7012309512724-What-are-Creator-Rewards-and-how-can-I-earn-them
- [current] ump.excluded_parties (unified_monetization_program): Snap employees/officers/directors (and of its affiliates), government entities and their affiliates, and members of a royal family are not eligible. Value: true boolean. Verified: 2026-09-26. Source: https://www.snap.com/monetization-terms?lang=en-US
- [current] ump.followers_min (unified_monetization_program): Creators may be eligible for invitation if they have at least 50,000 followers. Value: 50000 followers. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program
- [current] ump.invalid_activity_excluded (unified_monetization_program): Snap may exclude activity that artificially inflates views or engagement (bots, click farms, paid inducements, view trading) from Qualifying Activity and payments. Value: true boolean. Verified: 2026-09-26. Source: https://www.snap.com/monetization-terms?lang=en-US
- [current] ump.invitation_only (unified_monetization_program): The Monetization Program is open by invitation only; meeting the criteria does not guarantee an invitation. Snap notifies invited creators by email. Value: true boolean. Verified: 2026-09-26. Source: https://www.snap.com/monetization-terms?lang=en-US
- [current] ump.non_us_physical_location (unified_monetization_program): If you reside outside the United States, you (and any collaborator/contributor/administrator posting from your account) must be physically located outside the United States and within an Eligible Region when performing Qualifying Activity. Value: true boolean. Verified: 2026-09-26. Source: https://www.snap.com/monetization-terms?lang=en-US
- [current] ump.ongoing_spotlight_view_time_hours_28d_max_rewards (unified_monetization_program): Beginning May 7, 2026, creators already enrolled in the Monetization Program must maintain at least 100 hours of Total Spotlight View Time on their posts over the last 28 days to qualify for maximum Creator Rewards (tracked under 'Daily Rewards Eligibility' in Insights). Value: 100 hours. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program
- [current] ump.original_advertiser_friendly_content (unified_monetization_program): Publish original, advertiser-friendly content compliant with Community Guidelines and Content Guidelines for Recommendation Eligibility. Value: true boolean. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program
- [current] ump.payment_formula_proprietary (unified_monetization_program): Payment amounts are determined by Snap's proprietary formula, which may consider post frequency and timing, number of ads distributed, use of Snapchat Creative Tools, and user engagement; in-app amounts are estimates. Value: proprietary formula text. Verified: 2026-09-26. Source: https://www.snap.com/monetization-terms?lang=en-US
- [historical] ump.posting_frequency_current (unified_monetization_program): The posting-frequency (Consistency) requirements (at least 25 posts a month and posting on 10 of the last 28 days) were removed. Value: no value published posts. Verified: 2026-09-27. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program Changed between Feb 10 and Feb 28, 2026 (per archived Snap help page; not announced by Snap).
- [historical] ump.posts_per_month_min_2024 (unified_monetization_program): (Historical, Dec 2024 criteria) Post at least 25 times per month to Saved Stories or Spotlight. Value: 25 posts. Verified: 2026-09-26. Source: https://newsroom.snap.com/snapchat-new-creator-monetization?lang=en-US
- [current] ump.revenue_source (unified_monetization_program): Snapchat places ads between Snaps in a Public Story or within a Spotlight, and creators in the program receive a share of revenue. Ads are served primarily based on time spent watching Stories and Spotlights. Value: share of ad revenue from ads in Public Stories and Spotlight text. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program
- [current] ump.snap_star_required (unified_monetization_program): Creator must be a Snap Star to be eligible for invitation. Value: true boolean. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program
- [historical] ump.spotlight_min_video_length_2024 (unified_monetization_program): (Historical) Beginning February 1, 2025, eligible creators could monetize Spotlight videos longer than 1 minute. Value: 60 seconds. Verified: 2026-09-26. Source: https://newsroom.snap.com/snapchat-new-creator-monetization?lang=en-US
- [current] ump.spotlight_min_video_length_seconds (unified_monetization_program): For Spotlight videos to be eligible to earn revenue, they must be at least 30 seconds long. Value: 30 seconds. Verified: 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program
- [current] ump.spotlight_view_time_hours_28d_min (unified_monetization_program): At least 3,000 of the 15,000 hours of view time over the last 28 days must come from Spotlight. Value: 3000 hours. Verified: 2026-09-27. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program Changed between Feb 10 and Feb 28, 2026 (per archived Snap help page; not announced by Snap).
- [historical] ump.view_metric_any_of_2024 (unified_monetization_program): (Historical, Dec 2024 criteria) Achieve one of the following in the last 28 days: 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time. Value: one of 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time in the last 28 days text. Verified: 2026-09-27. Source: https://newsroom.snap.com/snapchat-new-creator-monetization
- [current] ump.view_time_hours_28d_min (unified_monetization_program): Achieve 15,000 hours of view time over the last 28 days. Value: 15000 hours. Verified: 2026-09-27. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program Changed between Feb 10 and Feb 28, 2026 (per archived Snap help page; not announced by Snap).

## Rule changes

Rule changes: 5.

- [change] The posting-frequency (Consistency) requirements (at least 25 posts a month and posting on 10 of the last 28 days) were removed · Retired. Snap's date: Feb 10 to Feb 28, 2026. Detected 2026-09-27. Changed between Feb 10 and Feb 28, 2026 (per archived Snap help page; not announced by Snap).
- [change] Achieve 15,000 hours of view time over the last 28 days · Value changed. Snap's date: Feb 10 to Feb 28, 2026. Detected 2026-09-27. Changed between Feb 10 and Feb 28, 2026 (per archived Snap help page; not announced by Snap).
- [change] Beginning May 7, 2026, creators already enrolled in the Monetization Program must maintain at least 100 hours of Total Spotlight View Time on their posts over the last 28 days to qualify for maximum Creator Rewards (tracked under 'Daily Rewards Eligibility' in Insights) · Added. Snap's date: May 7, 2026. Detected 2026-09-26.
- [change] As of July 2026, wholly AI-generated videos are no longer eligible for recommendation on Spotlight; content enhanced or edited with Snapchat's own AI tools remains eligible · Added. Snap's month: July 2026, announced July 31, 2026. Detected 2026-09-26. Announced 2026-07-31; Snap gives the month, not a day.
- [change] For Spotlight videos to be eligible to earn revenue, they must be at least 30 seconds long · Value changed. Snap's date: not published by Snap. Detected 2026-09-26.