{"notice":"HowToMakeMoneyOnSnapchat.com is an independent third party and is not affiliated with, endorsed by, or sponsored by Snap Inc. Snapchat is a trademark of Snap Inc.","id":"calculate_growth_pace","tool":"calculate_growth_pace","input":{"metrics":{"followers":31420,"view_time_hours_28d":8420,"spotlight_view_time_hours_28d":1120,"country":"US","meets_age_requirement":true},"target_days":30},"expected":{"required_daily":{"ump.followers_min":619.3333333333,"ump.spotlight_view_time_hours_28d_min":107.14,"ump.view_time_hours_28d_min":535.71},"target_days":30},"actual":{"tool":"calculate_growth_pace","api_version":"v1","notice":"HowToMakeMoneyOnSnapchat.com is an independent third party and is not affiliated with, endorsed by, or sponsored by Snap Inc. Snapchat is a trademark of Snap Inc.","generated_at":"2026-09-28T19:33:00Z","sources":[{"url":"https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program","publisher":"Snap Inc. (Snapchat Support)","title":null,"verified_at":"2026-09-26","supports_rule_ids":["ump.followers_min","ump.view_time_hours_28d_min","ump.spotlight_view_time_hours_28d_min"]}],"data_freshness":{"rules_db_version":"2026-09-28.1","generated_at":"2026-09-28T19:33:00Z","oldest_verified_at":"2026-09-26","newest_verified_at":"2026-09-27","stale_rule_ids":[],"policy":"Sources are re-checked daily; rules not re-verified within 7 days are listed as stale."},"program":"unified_monetization_program","already_enrolled":false,"target_days":30,"target_date":"2026-10-28","paces":[{"rule_id":"ump.followers_min","metric":"followers","metric_kind":"cumulative","window_days":null,"current":31420,"threshold":50000,"gap":18580,"already_met":false,"scenarios":[{"label":"CALCULATION","name":"linear","computable":true,"required_daily":619.3333333333,"required_weekly":4335.3333333333,"required_daily_growth_rate_pct":null,"unit":"followers/day","formula":"(T - C) / N","assumptions":["Constant net follower gain per day."],"not_computable_reason":null},{"label":"CALCULATION","name":"compound","computable":true,"required_daily":null,"required_weekly":null,"required_daily_growth_rate_pct":1.5606,"unit":"%/day","formula":"(T / C)^(1/N) - 1","assumptions":["Growth proportional to current audience size."],"not_computable_reason":null}],"observed_daily_change":null,"required_to_observed_ratio":null},{"rule_id":"ump.view_time_hours_28d_min","metric":"view_time_hours_28d","metric_kind":"rolling_window","window_days":28,"current":8420,"threshold":15000,"gap":6580,"already_met":false,"scenarios":[{"label":"CALCULATION","name":"rolling_window_replacement","computable":true,"required_daily":535.71,"required_weekly":3750,"required_daily_growth_rate_pct":null,"unit":"hours/day","formula":"if target_days >= window: T / W; else (T - a*(W - N)) / N, where a = current / W","assumptions":["Days rolling out of the window were at the current daily average.","Daily view time is sustained through the final window."],"not_computable_reason":null}],"observed_daily_change":null,"required_to_observed_ratio":null},{"rule_id":"ump.spotlight_view_time_hours_28d_min","metric":"spotlight_view_time_hours_28d","metric_kind":"rolling_window","window_days":28,"current":1120,"threshold":3000,"gap":1880,"already_met":false,"scenarios":[{"label":"CALCULATION","name":"rolling_window_replacement","computable":true,"required_daily":107.14,"required_weekly":750,"required_daily_growth_rate_pct":null,"unit":"hours/day","formula":"if target_days >= window: T / W; else (T - a*(W - N)) / N, where a = current / W","assumptions":["Days rolling out of the window were at the current daily average.","Daily view time is sustained through the final window."],"not_computable_reason":null}],"observed_daily_change":null,"required_to_observed_ratio":null}],"ongoing_paces":null,"projection_disclaimer":"Projections show the pace required under stated assumptions. They are not predictions of what will happen.","unknowns":[],"facts":[{"label":"FACT","rule_id":"ump.followers_min","version":1,"program":"unified_monetization_program","claim":"Creators may be eligible for invitation if they have at least 50,000 followers.","value":50000,"unit":"followers","metric":"followers","operator":"gte","window_days":null,"rule_type":"eligibility_threshold","status":"current","source_url":"https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program","publisher":"Snap Inc. (Snapchat Support)","verified_at":"2026-09-26","effective_date":null,"effective_date_note":"not published by Snap","changed_after":null,"changed_before":null,"date_note":null,"requires_user_confirmation":false,"supersedes":null,"applies_to":"entry","requirement_phase":"entry","mvp_scope":"in_scope","related_rule_ids":[],"notes":"Effective date not stated on the source page. Same 50,000 figure also appeared in the Dec 16, 2024 newsroom announcement."},{"label":"FACT","rule_id":"ump.view_time_hours_28d_min","version":1,"program":"unified_monetization_program","claim":"Achieve 15,000 hours of view time over the last 28 days.","value":15000,"unit":"hours","metric":"view_time_hours_28d","operator":"gte","window_days":28,"rule_type":"eligibility_threshold","status":"current","source_url":"https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program","publisher":"Snap Inc. (Snapchat Support)","verified_at":"2026-09-27","effective_date":null,"effective_date_note":"not published by Snap","changed_after":"2026-02-10","changed_before":"2026-02-28","date_note":"per archived Snap help page (Wayback Machine snapshots of support article 14669003687444 on 2026-02-10 and 2026-02-28); not announced by Snap.","requires_user_confirmation":false,"supersedes":"ump.view_metric_any_of_2024@1","applies_to":"entry","requirement_phase":"entry","mvp_scope":"in_scope","related_rule_ids":["ump.view_metric_any_of_2024"],"notes":"Changed between 2026-02-10 and 2026-02-28. Per archived Snap help page (Wayback Machine snapshots of support article 14669003687444 on 2026-02-10 and 2026-02-28); not announced by Snap. Prior rule ump.view_metric_any_of_2024: one of 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time in the last 28 days. Source: Snap Newsroom, \"Snapchat Introduces New, Unified Monetization Program for Creators\", Dec 16, 2024, https://newsroom.snap.com/snapchat-new-creator-monetization, verified 2026-09-27. Whether the 15,000 hours count Stories and Spotlight combined is implied ('of those hours coming from Spotlight') but not defined on the page."},{"label":"FACT","rule_id":"ump.spotlight_view_time_hours_28d_min","version":1,"program":"unified_monetization_program","claim":"At least 3,000 of the 15,000 hours of view time over the last 28 days must come from Spotlight.","value":3000,"unit":"hours","metric":"spotlight_view_time_hours_28d","operator":"gte","window_days":28,"rule_type":"eligibility_threshold","status":"current","source_url":"https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program","publisher":"Snap Inc. (Snapchat Support)","verified_at":"2026-09-27","effective_date":null,"effective_date_note":"not published by Snap","changed_after":"2026-02-10","changed_before":"2026-02-28","date_note":"per archived Snap help page (Wayback Machine snapshots of support article 14669003687444 on 2026-02-10 and 2026-02-28); not announced by Snap.","requires_user_confirmation":false,"supersedes":null,"applies_to":"entry","requirement_phase":"entry","mvp_scope":"in_scope","related_rule_ids":["ump.view_time_hours_28d_min"],"notes":"Entry (invitation) criterion from the same help-page edit as the 15,000-hour view-time rule. Changed between 2026-02-10 and 2026-02-28. Per archived Snap help page (Wayback Machine snapshots of support article 14669003687444 on 2026-02-10 and 2026-02-28); not announced by Snap. Distinct from the 100-hour ongoing threshold for already-enrolled creators (ump.ongoing_spotlight_view_time_hours_28d_max_rewards)."}],"recommendations":[{"label":"RECOMMENDATION","order":1,"objective":"Raise 28-day Spotlight view time","reason":"Spotlight view time is the binding constraint at 37.33% of the 3,000-hour entry criterion.","linked_rule_id":"ump.spotlight_view_time_hours_28d_min","measurable_target":{"metric":"spotlight_view_time_hours_28d","value":3000,"unit":"hours","by_date":"2026-10-28"},"assumptions":["Criteria on the official help page as verified 2026-09-27 remain unchanged."],"risks":["Meeting the published criteria does not guarantee an invitation; invitation is at Snap's discretion."],"realism_note":"Required Spotlight daily average (107.14 h/day) is 2.68x the current average (40 h/day)."}]},"passed":true}