Paid Partnership Label and FTC rules

Updated 2026-09-08 · Planning snapshot — confirm on Snap Support.

Lead: If a brand pays you, seeds product, or otherwise incentivizes a post, disclose it. On Snapchat, use the Paid Partnership tools Snap provides. Under U.S. FTC Endorsement Guides, disclosures must be clear and conspicuous.

Klaro will not: Teach “discreet” sponsorships, fake organic framing, or buying followers/views.

Practical checklist

• Who paid or benefited?
• Is the disclosure hard to miss?
• Does the claim match what you actually use/believe?
• Keep records.

Sources: Snap Creator Help (Paid Partnership) + FTC Endorsement Guides.