How to become a Snap Star
You apply for Snap Star verification through Snap's own form, and Snap decides; Snap says “No one is entitled to a Snap Star, regardless of the size of the account's audience.” Snap publishes no follower or view number for Snap Star. Instead it lists qualitative factors: account engagement, stories for a public audience, authenticity, notability and cultural relevance, and content quality.
Last verified · Rules database 2026-09-30.4.
snap_star.application_required Verified . Source: How do I become a Snap Star? (Snap Inc. (Snapchat Support)).
snap_star.numeric_thresholds Checked : not confirmed from Snap's pages. Source: How do I become a Snap Star? (Snap Inc. (Snapchat Support)).
snap_star.eligibility_factors Verified . Source: How do I become a Snap Star? (Snap Inc. (Snapchat Support)).
lens_creator_rewards.age_min Verified . Source: Lens Creator Rewards (Snap Inc. (Snap for Developers)).
snap_star.no_fees Verified . Source: What is a Snap Star? (Snap Inc. (Snapchat Support)).
ump.no_invitation_fee Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).
brand_partnerships.brand_tagging_snap_stars Verified . Source: How do I label my sponsored content as a "Paid Partnership"? (Snap Inc. (Snapchat Support)).
brand_partnerships.snap_star_collab_studio Checked : not confirmed from Snap's pages. Source: https://businesshelp.snapchat.com/s/article/approve-snap-star-collab?language=en_US (Snap Inc. (Snapchat Business Help)).
brand_partnerships.paid_partnership_label_availability Verified . Source: How do I label my sponsored content as a "Paid Partnership"? (Snap Inc. (Snapchat Support)).
ump.invitation_only Verified . Source: Snap Monetization Terms (Snap Inc. (snap.com legal terms)).
lens_creator_rewards.country_eligible Verified . Source: Lens Creator Rewards (Snap Inc. (Snap for Developers)).
How to apply
FACT. Creators and public figures apply for verification through Snap's own form, linked from Snap's help page “How do I become a Snap Star?”. Snap decides based on many factors.
What Snap says it looks at
- Account engagement: a large and engaged audience.
- Stories for a public audience.
- Authenticity: a real person. Snap's page rules out general-interest accounts.
- Notability and cultural relevance.
- Content quality.
- Plus compliance with Snap's Terms and Community Guidelines.
Is there a follower requirement?
FACT. No number is published. Snap's page lists only the qualitative factors above. Any follower or view figure you see elsewhere isn't from Snap's page.
Why Snap Star matters for making money
FACT. Monetization Program: Snap lists Snap Star status as required for an invitation. It's one of several criteria, and entry is by Snap's invitation. Check the other criteria against your numbers
Brand tagging: only Snap Stars can tag a brand when posting Spotlight, Snap Map and Public Story Snaps. Once the brand approves, performance data is shared with the brand, and the brand can boost the content. Brand deals
Snap Star Collab Studio: Snap's requirements couldn't be confirmed from Snap's page.
Nobody can sell you a Snap Star
FACT. “Snap does not charge fees or accept money for verification.” Snap says no third party influences Snap Star decisions. Snap's help page also says Snap “does not charge any fees or accept payment of any kind in exchange for invitation to the Monetization Program”
Red flags
RECOMMENDATION (our suggestion, not Snap's rule). Drawn from the facts above.
- Anyone who charges to “verify” you or to fast-track a Snap Star.
- Anyone who says they can influence Snap's decision.
- Anyone who promises a Monetization Program invitation once you're a Snap Star. Snap says meeting the criteria doesn't guarantee one.
- Anyone who asks for your Snapchat login.
Before you apply: a self-check
RECOMMENDATION (our suggestion, not Snap's rule). Go through Snap's factor list and answer honestly for your account. These questions only restate Snap's factors. They aren't a score, and they don't predict Snap's decision.
- Is the account a real person, not a general-interest page?
- Do you post stories for a public audience?
- Would the engagement in your Insights look large and engaged to a reviewer?
- Are you notable or culturally relevant in your niche?
- Is your content quality consistent, and does your account follow Snap's Terms and Community Guidelines?
On this site
- Check your numbers on the homepage
- Published-criteria calculator
- Sources
- The Snap Star criterion
- How many followers Snap lists
- Brand deals
- Why am I not getting paid?
- Snap Star in the guide
- Avoid scams
Frequently asked questions
How many followers do you need to become a Snap Star?
Snap publishes no follower or view number. It lists engagement, stories for a public audience, authenticity, notability and content quality.
Does it cost money to become a Snap Star?
No. Snap doesn't charge fees or accept money for verification.
Can an agency get me verified?
Snap says no third party influences Snap Star decisions.
Do I need to be a Snap Star to get paid on Snapchat?
For a Monetization Program invitation, Snap lists Snap Star status as required. For Lens Creator Rewards, the rules database lists an age of 18+ and a listed country, and records no Snap Star criterion.
Can I tag brands without being a Snap Star?
Snap says only Snap Stars can tag a brand on Spotlight, Snap Map and Public Story Snaps. The Paid Partnership label is available to Snapchatters with a Public Profile.
If I have lots of followers, am I entitled to a Snap Star?
No. Snap says “No one is entitled to a Snap Star, regardless of the size of the account's audience.”