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Monetization requirements

To be considered for Snapchat's Monetization Program, Snap lists 50,000 followers, 15,000 hours of view time in the last 28 days (at least 3,000 hours from Spotlight), age 18 or the local age of majority, a country on the published list (43 countries), and Snap Star status. Accounts must also be in good standing, follow Snap's terms and content guidelines, and post original, advertiser-friendly content; Spotlight videos must be at least 30 seconds. Entry is by invitation from Snap, and when your numbers meet these, our tools say you 'meet the published criteria'; Snap decides who is invited.

Unverified: numeric follower/view thresholds for Snap Star verification.

This page lists 51 facts. Rules database 2026-09-28.2: 63 sourced facts.

Check your numbers in the published-criteria calculator

See what changed: rule changes

Every source: /sources

Programs stored as out of scope are omitted here. The API returns them only when include_out_of_scope is true.

Last verified:

Equivalent tool call

POST /v1/tools/get_monetization_requirements
{}

The same body is returned by adding ?format=json to this page.

Entry requirements

Creators may be eligible for invitation if they have at least 50,000 followers.

ump.followers_min

Status: Current

Value: 50,000 (followers). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Effective date not stated on the source page. Same 50,000 figure also appeared in the Dec 16, 2024 newsroom announcement.

Why 50,000 followers isn't enough on its own →

Achieve 15,000 hours of view time over the last 28 days.

ump.view_time_hours_28d_min

Status: Current

Value: 15,000 (hours). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Changed between 2026-02-10 and 2026-02-28. Per archived Snap help page (Wayback Machine snapshots of support article 14669003687444 on 2026-02-10 and 2026-02-28); not announced by Snap. Prior rule (Historical, Dec 2024 criteria) Achieve one of the following in the last 28 days: 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time.: one of 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time in the last 28 days. Source: Snap Newsroom, "Snapchat Introduces New, Unified Monetization Program for Creators", Dec 16, 2024, https://newsroom.snap.com/snapchat-new-creator-monetization, verified 2026-09-27. Whether the 15,000 hours count Stories and Spotlight combined is implied ('of those hours coming from Spotlight') but not defined on the page.

At least 3,000 of the 15,000 hours of view time over the last 28 days must come from Spotlight.

ump.spotlight_view_time_hours_28d_min

Status: Current

Value: 3,000 (hours). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Entry (invitation) criterion from the same help-page edit as the 15,000-hour view-time rule. Changed between 2026-02-10 and 2026-02-28. Per archived Snap help page (Wayback Machine snapshots of support article 14669003687444 on 2026-02-10 and 2026-02-28); not announced by Snap. Distinct from the 100-hour ongoing threshold for already-enrolled creators (Beginning May 7, 2026, creators already enrolled in the Monetization Program must maintain at least 100 hours of Total Spotlight View Time on their posts over the last 28 days to qualify for maximum Creator Rewards (tracked under 'Daily Rewards Eligibility' in Insights).).

the 100-hour Spotlight rule, explained

Be at least 18 years old or the local age of legal majority in your country (primary age requirement shown to users).

ump.age_min_help_page

Status: Current

Value: 18 or the local age of majority (text). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Primary age requirement (help page). Supplementary, where applicable: the Monetization Terms' Minimum Eligibility mentions participation from age 16 with parental consent (see Monetization Terms Minimum Eligibility: individuals must be at least the age of legal majority in their jurisdiction (or, if applicable, at least 16 years old with parental consent); entities' representatives must be at least 18 (or legal age of majority).); this is a note, not an equal alternative.

Creator must reside in an eligible country. Countries listed for 'Snapchat Monetization Program Ads within Stories and Spotlights' payouts.

ump.country_eligible

Status: Current

Value: Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan, Korea (the Republic of), Kuwait, Lebanon, Libya, Malaysia, Mexico, Morocco, Netherlands (the), New Zealand, Nigeria, Norway, Oman, Pakistan, Palestine, Philippines (the), Poland, Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States (country_names). Program: unified_monetization_program.

Verified . Source: What are Creator Rewards and how can I earn them? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

43 countries. Identical list appears on the payout-countries help article under the older label 'Creator Midroll Ads within Stories'. The Creator Rewards FAQ (5909152630420) shows a shorter, older-looking generic list (37 countries; missing Colombia, Lebanon, Malaysia, Pakistan, Poland, Spain) — treated as stale. Monetization Terms say the Eligible Regions list is in the 'Creator Rewards Guidelines', which we could not locate as a standalone page.

See all 43 countries with ISO codes →

Creator must be a Snap Star to be eligible for invitation.

ump.snap_star_required

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Snap Star status is granted by Snap after application; a user may self-report it.

Creators or public figures apply for Snap Star verification via Snap's own form; Snap decides based on many factors and no one is entitled to a Snap Star regardless of audience size.

snap_star.application_required

Status: Current

Value: true (boolean). Program: snap_star.

Verified . Source: How do I become a Snap Star? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Approval is discretionary.

Factors Snap considers: account engagement (large and engaged audience), stories for a public audience, authenticity (real person; general interest accounts not eligible), notability and cultural relevance, and content quality, plus compliance with Terms and Community Guidelines.

snap_star.eligibility_factors

Status: Current

Value: account_engagement, stories_for_public_audience, authenticity, notability_cultural_relevance, content_quality (text). Program: snap_star.

Verified . Source: How do I become a Snap Star? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Numeric follower/view thresholds for Snap Star verification.

snap_star.numeric_thresholds

Status: Unverified. Unverified: this item could not be confirmed from an authoritative source.

Value: no value published (followers). Program: snap_star.

Checked : Snap publishes no figure for this. Source: How do I become a Snap Star? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Snap's own page lists only qualitative factors and publishes no numeric threshold. Third-party sites claim figures; none are used.

Snapchat account and Payment Account must be active, in good standing (as determined by Snap), and compliant with the Monetization Terms at all times; creator must pass Snap's and the Payment Provider's compliance review.

ump.account_good_standing

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: Snap Monetization Terms (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

Determined by Snap.

Comply with the Monetization Terms and the Creator Monetization Policy.

ump.comply_terms_policy

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Snap employees/officers/directors (and of its affiliates), government entities and their affiliates, and members of a royal family are not eligible.

ump.excluded_parties

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: Snap Monetization Terms (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

The Monetization Program is open by invitation only; meeting the criteria does not guarantee an invitation. Snap notifies invited creators by email.

ump.invitation_only

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: Snap Monetization Terms (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

Effective date is the Monetization Terms effective date (February 1, 2025). Help page also states Snap does not charge fees for invitation and no third party controls eligibility.

Publish original, advertiser-friendly content compliant with Community Guidelines and Content Guidelines for Recommendation Eligibility.

ump.original_advertiser_friendly_content

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

For Spotlight videos to be eligible to earn revenue, they must be at least 30 seconds long.

ump.spotlight_min_video_length_seconds

Status: Current

Value: 30 (seconds). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Per-video condition, not an account eligibility criterion. Effective date not stated. Supersedes the Dec 2024 announcement that Spotlight videos 'longer than 1 minute' could be monetized ((Historical) Beginning February 1, 2025, eligible creators could monetize Spotlight videos longer than 1 minute.).

Ongoing requirements

Beginning May 7, 2026, creators already enrolled in the Monetization Program must maintain at least 100 hours of Total Spotlight View Time on their posts over the last 28 days to qualify for maximum Creator Rewards (tracked under 'Daily Rewards Eligibility' in Insights).

ump.ongoing_spotlight_view_time_hours_28d_max_rewards

Status: Current

Phase: ongoing.

Value: 100 (hours). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)). Also: How do I track my 100 Hours of Spotlight View Time (Last 28 days)? (Snap Inc. (Snapchat Support)), verified 2026-09-28.

Effective

Ongoing requirement for creators already enrolled in the Monetization Program; not an entry (invitation) requirement. The help article on tracking it says it 'applies to users currently enrolled in Snapchat's Ads Monetization Program.' Snap's wording is 'to qualify for maximum Creator Rewards'. Snap does not say what happens below 100 hours. Also confirmed on help article 47748552848660.

the 100-hour Spotlight rule, explained

Snap may exclude activity that artificially inflates views or engagement (bots, click farms, paid inducements, view trading) from Qualifying Activity and payments.

ump.invalid_activity_excluded

Status: Current

Phase: ongoing.

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: Snap Monetization Terms (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

If you reside outside the United States, you (and any collaborator/contributor/administrator posting from your account) must be physically located outside the United States and within an Eligible Region when performing Qualifying Activity.

ump.non_us_physical_location

Status: Current

Phase: ongoing.

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: Snap Monetization Terms (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

Payouts

If there is no Qualifying Activity for one year, or no valid payment request for two years, Snap will disburse attributed payments at the end of that period, subject to compliance; otherwise the creator loses eligibility for that payment.

payouts.auto_disbursement

Status: Current

Value: 1 year inactivity or 2 years without request (text). Program: payouts.

Verified . Source: Snap Monetization Terms (Snap Inc. (snap.com legal terms)).

Effective

Payout Portal article phrases it as available balance unchanged for one year OR not cashed out in two years, and requires at least $100 available.

Creators can cash out once available Creator Rewards reach at least $100 USD; cash-out can be done daily.

payouts.cash_out_min_usd

Status: Current

Value: 100 (usd). Program: payouts.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Also stated in Monetization Terms §3 (minimum payment threshold of $100 USD), the Payout Portal article and the Creator Subscriptions Terms summary.

After initiating a cash out, it typically takes an additional 14 days or longer for cash to reach the Snapchat Payout Portal (Hyperwallet).

payouts.cash_out_to_portal_days

Status: Current

Value: 14 (days). Program: payouts.

Verified . Source: How do I set up my Payout Portal and cash out my Creator Rewards on Snapchat? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

'Typically... or longer' — a typical minimum, not a guarantee.

Payments are made in USD; withdrawing in local currency or via a given method (e.g., bank account, PayPal) is subject to the payment provider's transaction/exchange fees.

payouts.currency_usd_fees

Status: Current

Value: USD; provider withdrawal fees apply (text). Program: payouts.

Verified . Source: Snap Monetization Terms (Snap Inc. (snap.com legal terms)).

Effective

Fee amounts are set by the payment provider and were not verified.

Creator Rewards take 14 days from appearing in 'All Activity' to move from Pending to Available.

payouts.pending_to_available_days

Status: Current

Value: 14 (days). Program: payouts.

Verified . Source: How do I set up my Payout Portal and cash out my Creator Rewards on Snapchat? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Also on Creator Rewards FAQ.

Payouts are made via the Snapchat Payout Portal operated by Hyperwallet; onboarding requires legal name, email, state/country, phone and birthdate matching tax documents/ID, then Hyperwallet activation.

payouts.provider_hyperwallet

Status: Current

Value: Hyperwallet (Snapchat Payout Portal) (text). Program: payouts.

Verified . Source: How do I set up my Payout Portal and cash out my Creator Rewards on Snapchat? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Being fully onboarded for payouts is a prerequisite to cash out (help page 14669003687444).

Creators are solely responsible for taxes, duties, or fees on payments; Snap or its Payment Provider may withhold taxes where required by law.

tax.creator_responsible

Status: Current

Value: true (boolean). Program: tax.

Verified . Source: Snap Monetization Terms (Snap Inc. (snap.com legal terms)).

Effective

Not tax advice.

Onboarding to the Snapchat Payout Portal requires a valid W-9 (US) or W-8 (international) form; year-end tax forms are available under Resources > Tax Documents, issued per IRS deadlines (usually January/February).

tax.forms_w9_w8

Status: Current

Value: W-9 (US) / W-8 (international) (text). Program: tax.

Verified . Source: Creator Rewards FAQ (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Payout Portal article adds taxpayer verification can take up to 2 weeks.

Taxpayer verification in the Payout Portal can take up to 2 weeks.

tax.taxpayer_verification_days_max

Status: Current

Value: 14 (days). Program: tax.

Verified . Source: How do I set up my Payout Portal and cash out my Creator Rewards on Snapchat? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Stated as 'up to 2 weeks'.

Payment amounts are determined by Snap's proprietary formula, which may consider post frequency and timing, number of ads distributed, use of Snapchat Creative Tools, and user engagement; in-app amounts are estimates.

ump.payment_formula_proprietary

Status: Current

Value: proprietary formula (text). Program: unified_monetization_program.

Verified . Source: Snap Monetization Terms (Snap Inc. (snap.com legal terms)).

Effective

No public rate per view/hour exists in Snap's own sources.

Content rules

Commercial content and the promoted brand/product must be suitable for Snapchatters ages 13+ (with additional age-targeting duties for alcohol, dating, weight loss, gambling, certain financial and pharma products); political/advocacy commercial content is not permitted.

brand_partnerships.commercial_content_13_plus

Status: Current

Value: true (boolean). Program: brand_partnerships.

Verified . Source: Snap Commercial Content Policy (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

Summary of a long policy.

Commercial content (paid, gifted, loaned, or promoting your own products) must identify its commercial nature and the promoted brand, and must be labeled with Snap's paid partnership tool.

brand_partnerships.paid_partnership_label_required

Status: Current

Value: true (boolean). Program: brand_partnerships.

Verified . Source: Snap Commercial Content Policy (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

Snap Commercial Content Policy effective July 2, 2026. Only Snaps carrying the disclosure are eligible for amplification beyond the Public Profile.

Content made with sophisticated editing or AI tools is monetizable only if original, entertaining or informative, not misleading, and the use of AI is disclosed in the content or creator profile.

creator_monetization_policy.ai_disclosure

Status: Current

Value: true (boolean). Program: creator_monetization_policy.

Verified . Source: Creator Monetization Policy (Snap Inc. (Snap Values / policy)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Creators who primarily or frequently publish content 'not eligible for recommendation' are most likely not good candidates for monetization.

creator_monetization_policy.non_recommendable_poor_candidate

Status: Current

Value: true (boolean). Program: creator_monetization_policy.

Verified . Source: Creator Monetization Policy (Snap Inc. (Snap Values / policy)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Not monetizable (non-exhaustive): unoriginal/automated curation, repetitive or template-based content, reusing the same tile, reposting the same content as new, and misleading engagement bait.

creator_monetization_policy.not_monetizable_examples

Status: Current

Value: unoriginal_or_automated_curation, repetitive_or_template_content, engagement_bait, deceptively_manipulated_media, fake_reaction_content (text). Program: creator_monetization_policy.

Verified . Source: Creator Monetization Policy (Snap Inc. (Snap Values / policy)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Snap evaluates accounts holistically with human and algorithmic moderation.

Monetizable content must be original with clear creative effort; reposted content must be highly transformative (e.g., reaction with face visible and speaking throughout, reviews, creative editing, attributed clips with commentary). Content from simple automation or formulaic assembly is not monetizable.

creator_monetization_policy.originality_required

Status: Current

Value: true (boolean). Program: creator_monetization_policy.

Verified . Source: Creator Monetization Policy (Snap Inc. (Snap Values / policy)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Policy has no stated effective date on the page.

Not eligible for recommendation: substandard video quality (blurry, low-res, wrong orientation, letterboxed, missing audio), unwarned flashes/strobes, illegible tile text, certain off-platform links, promotion of accounts on other platforms, unoriginal content.

recommendation_eligibility.quality_ineligible

Status: Current

Value: substandard_video_quality, flashes_without_warning, illegible_tile_text, off_platform_links, promotion_of_other_platform_accounts, unoriginal_content (text). Program: recommendation_eligibility.

Verified . Source: Quality (Snap Inc. (Snap Values / policy)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Content Guidelines for Recommendation Eligibility apply (in addition to Community Guidelines) to Spotlight, Public Stories, and Snap Map; not to Chat/Private Stories.

recommendation_eligibility.surfaces

Status: Current

Value: Spotlight, Public Stories, Snap Map (text). Program: recommendation_eligibility.

Verified . Source: Content Recommendation Eligibility (Snap Inc. (Snap Values / policy)).

Effective date: not published by Snap.

Sensitive content may not be recommended to minors, new users, or some countries.

As of July 2026, wholly AI-generated videos are no longer eligible for recommendation on Spotlight; content enhanced or edited with Snapchat's own AI tools remains eligible.

recommendation_eligibility.wholly_ai_generated_spotlight

Status: Current

Value: true (boolean). Program: recommendation_eligibility.

Verified . Source: Rewarding Authentic Creativity on Spotlight (Snap Inc. (Snap Newsroom)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Announcement dated July 31, 2026 says 'As of this month' (i.e., July 2026); exact day not stated. Quality guideline page says ranking 'rewards authentic, human-made content over wholly AI-generated content created outside of Snapchat'.

Other facts

Only Snap Stars can tag a brand when posting Spotlight, Snap Map, and Public Story Snaps; once the brand approves, performance data is shared with the brand and the brand can boost the content.

brand_partnerships.brand_tagging_snap_stars

Status: Current

Value: true (boolean). Program: brand_partnerships.

Verified . Source: How do I label my sponsored content as a "Paid Partnership"? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

If a creator is eligible for monetization, brands may discover their Public Profile and invite them to partner.

brand_partnerships.discovery_if_monetization_eligible

Status: Current

Value: true (boolean). Program: brand_partnerships.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Snapchatters with a Public Profile can add a 'Paid Partnership' label to public Snaps (Public Story, Spotlight, Snap Map) from the Send To screen.

brand_partnerships.paid_partnership_label_availability

Status: Current

Value: true (boolean). Program: brand_partnerships.

Verified . Source: How do I label my sponsored content as a "Paid Partnership"? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Requirements to participate in Snap Star Collab Studio.

brand_partnerships.snap_star_collab_studio

Status: Unverified. Unverified: this item could not be confirmed from an authoritative source.

Value: no value published (text). Program: brand_partnerships.

Checked : not confirmed from Snap's pages. Source: https://businesshelp.snapchat.com/s/article/approve-snap-star-collab?language=en_US (Snap Inc. (Snapchat Business Help)).

Effective date: not published by Snap.

Snap Newsroom (Dec 16, 2024 and Feb 17, 2026) names the Snap Star Collab Studio as an existing monetization offering. No requirements could be confirmed.

For a creator to appear in a Sponsored Snap, the brand must send the creator's Public Profile a 'Pre-Approved Creator - Ad Partner' permission invite, which the creator accepts.

brand_partnerships.sponsored_snap_ad_partner_invite

Status: Current

Value: true (boolean). Program: brand_partnerships.

Verified . Source: I’m a Creator—how do I create a Sponsored Snap with a brand? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Sponsored Snaps are an ad format run by advertisers; compensation between brand and creator is not governed by any published Snap rate.

Snapchatters aged 16+ have a Public Profile by default; accounts younger than 16 (or with past Community Guidelines violations) may not have one.

public_profile.age_min

Status: Current

Value: 16 (years). Program: public_profile.

Verified . Source: What is a Public Profile on Snapchat? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

16-17 year olds have restricted public posting defaults (help article 30741509382420).

Professional Accounts (Creator or Business type) are limited to Snapchatters aged 18 and older and are not available to everyone.

public_profile.professional_account_age_min

Status: Current

Value: 18 (years). Program: public_profile.

Verified . Source: What is a Public Profile on Snapchat? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Feature availability also limited ('isn't available to everyone at this time').

Snap does not charge fees or accept money for Snap Star verification, and no third party influences Snap Star decisions.

snap_star.no_fees

Status: Current

Value: true (boolean). Program: snap_star.

Verified . Source: What is a Snap Star? (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

The Monetization Program help page separately states Snap charges no fees for invitation to the Monetization Program.

Status of Spotlight Challenges (historical prize program).

spotlight_challenges.status

Status: Unverified. Unverified: this item could not be confirmed from an authoritative source.

Value: no value published (text). Program: spotlight_challenges.

Checked : not confirmed from Snap's pages. Source: https://help.snapchat.com/hc/en-us/articles/7012279453716-Spotlight-Challenges (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

A search-engine summary claimed it ended May 1, 2024, but that is not one of Snap's own sources. Creator Rewards FAQ still references 'Spotlight Challenges Official Rules' in passing.

Monetization Terms Minimum Eligibility: individuals must be at least the age of legal majority in their jurisdiction (or, if applicable, at least 16 years old with parental consent); entities' representatives must be at least 18 (or legal age of majority).

ump.age_min_terms

Status: Current

Value: age of legal majority in jurisdiction; or at least 16 with parental/guardian consent where applicable (text). Program: unified_monetization_program.

Verified . Source: Snap Monetization Terms (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

Supplementary note referenced from Be at least 18 years old or the local age of legal majority in your country (primary age requirement shown to users). ('where applicable'). Not an equal alternative to the primary requirement of 18 or the local age of majority. Requires user confirmation because majority age and parental-consent rules depend on jurisdiction.

Snap does not charge any fees or accept payment of any kind in exchange for invitation to the Monetization Program.

ump.no_invitation_fee

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Stated on Snap's Monetization Program help page.

No third party controls eligibility to the Monetization Program.

ump.no_third_party_controls_eligibility

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

The same help page says a third party offering an invitation for payment “is not affiliated with, or authorized to act on behalf of Snap, in any way.”.

Snapchat places ads between Snaps in a Public Story or within a Spotlight, and creators in the program receive a share of revenue. Ads are served primarily based on time spent watching Stories and Spotlights.

ump.revenue_source

Status: Current

Value: share of ad revenue from ads in Public Stories and Spotlight (text). Program: unified_monetization_program.

Verified . Source: About Snapchat’s Monetization Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Snap does not publish a revenue-share percentage or rate; payment amounts use a proprietary formula (Monetization Terms §3).