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Creator Rewards requirements

To be considered for Snapchat's Monetization Program, Snap lists 50,000 followers, 15,000 hours of view time in the last 28 days (at least 3,000 hours from Spotlight), age 18 or the local age of majority, a country on the published list (43 countries), and Snap Star status. Accounts must also be in good standing, follow Snap's terms and content guidelines, and post original, advertiser-friendly content; Spotlight videos must be at least 30 seconds. Entry is by invitation from Snap, and when your numbers meet these, our tools say you 'meet the published criteria'; Snap decides who is invited.

This page lists 18 facts. 49 facts in MVP scope; 61 total including Creator Subscriptions, and Lens Creator Rewards; 58 in-scope records including historical. Rules database 2026-09-28.1.

1 of these claims mention Creator Rewards. The number is counted from the claim text, not added from memory.

Last verified:

Equivalent tool call

POST /v1/tools/get_monetization_requirements
{"program":"unified_monetization_program"}

The same body is returned by adding ?format=json to this page.

Entry requirements

Creators may be eligible for invitation if they have at least 50,000 followers.

ump.followers_min

Status: Current

Value: 50,000 (followers). Program: unified_monetization_program.

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Effective date not stated on the source page. Same 50,000 figure also appeared in the Dec 16, 2024 newsroom announcement.

Achieve 15,000 hours of view time over the last 28 days.

ump.view_time_hours_28d_min

Status: Current

Value: 15,000 (hours). Program: unified_monetization_program.

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Changed between 2026-02-10 and 2026-02-28. Per archived Snap help page (Wayback Machine snapshots of support article 14669003687444 on 2026-02-10 and 2026-02-28); not announced by Snap. Prior rule (Historical, Dec 2024 criteria) Achieve one of the following in the last 28 days: 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time.: one of 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time in the last 28 days. Source: Snap Newsroom, "Snapchat Introduces New, Unified Monetization Program for Creators", Dec 16, 2024, https://newsroom.snap.com/snapchat-new-creator-monetization, verified 2026-09-27. Whether the 15,000 hours count Stories and Spotlight combined is implied ('of those hours coming from Spotlight') but not defined on the page.

At least 3,000 of the 15,000 hours of view time over the last 28 days must come from Spotlight.

ump.spotlight_view_time_hours_28d_min

Status: Current

Value: 3,000 (hours). Program: unified_monetization_program.

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Entry (invitation) criterion from the same help-page edit as the 15,000-hour view-time rule. Changed between 2026-02-10 and 2026-02-28. Per archived Snap help page (Wayback Machine snapshots of support article 14669003687444 on 2026-02-10 and 2026-02-28); not announced by Snap. Distinct from the 100-hour ongoing threshold for already-enrolled creators (Beginning May 7, 2026, creators already enrolled in the Monetization Program must maintain at least 100 hours of Total Spotlight View Time on their posts over the last 28 days to qualify for maximum Creator Rewards (tracked under 'Daily Rewards Eligibility' in Insights).).

Be at least 18 years old or the local age of legal majority in your country (primary age requirement shown to users).

ump.age_min_help_page

Status: Current

Value: 18 or the local age of majority (text). Program: unified_monetization_program.

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Primary age requirement (help page). Supplementary, where applicable: the Monetization Terms' Minimum Eligibility mentions participation from age 16 with parental consent (see Monetization Terms Minimum Eligibility: individuals must be at least the age of legal majority in their jurisdiction (or, if applicable, at least 16 years old with parental consent); entities' representatives must be at least 18 (or legal age of majority).); this is a note, not an equal alternative.

Creator must reside in an eligible country. Countries listed for 'Snapchat Monetization Program Ads within Stories and Spotlights' payouts.

ump.country_eligible

Status: Current

Value: Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan, Korea (the Republic of), Kuwait, Lebanon, Libya, Malaysia, Mexico, Morocco, Netherlands (the), New Zealand, Nigeria, Norway, Oman, Pakistan, Palestine, Philippines (the), Poland, Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States (country_names). Program: unified_monetization_program.

Verified . Source: https://help.snapchat.com/hc/en-us/articles/7012309512724-What-are-Creator-Rewards-and-how-can-I-earn-them (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

43 countries. Identical list appears on the payout-countries help article under the older label 'Creator Midroll Ads within Stories'. The Creator Rewards FAQ (5909152630420) shows a shorter, older-looking generic list (37 countries; missing Colombia, Lebanon, Malaysia, Pakistan, Poland, Spain) — treated as stale. Monetization Terms say the Eligible Regions list is in the 'Creator Rewards Guidelines', which we could not locate as a standalone page.

Creator must be a Snap Star to be eligible for invitation.

ump.snap_star_required

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Snap Star status is granted by Snap after application; a user may self-report it.

Snapchat account and Payment Account must be active, in good standing (as determined by Snap), and compliant with the Monetization Terms at all times; creator must pass Snap's and the Payment Provider's compliance review.

ump.account_good_standing

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: https://www.snap.com/monetization-terms?lang=en-US (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

Determined by Snap.

Comply with the Monetization Terms and the Creator Monetization Policy.

ump.comply_terms_policy

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

Snap employees/officers/directors (and of its affiliates), government entities and their affiliates, and members of a royal family are not eligible.

ump.excluded_parties

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: https://www.snap.com/monetization-terms?lang=en-US (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

The Monetization Program is open by invitation only; meeting the criteria does not guarantee an invitation. Snap notifies invited creators by email.

ump.invitation_only

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: https://www.snap.com/monetization-terms?lang=en-US (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

Effective date is the Monetization Terms effective date (February 1, 2025). Help page also states Snap does not charge fees for invitation and no third party controls eligibility.

Publish original, advertiser-friendly content compliant with Community Guidelines and Content Guidelines for Recommendation Eligibility.

ump.original_advertiser_friendly_content

Status: Current

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Needs confirmation from the creator. We do not infer it.

For Spotlight videos to be eligible to earn revenue, they must be at least 30 seconds long.

ump.spotlight_min_video_length_seconds

Status: Current

Value: 30 (seconds). Program: unified_monetization_program.

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Per-video condition, not an account eligibility criterion. Effective date not stated. Supersedes the Dec 2024 announcement that Spotlight videos 'longer than 1 minute' could be monetized ((Historical) Beginning February 1, 2025, eligible creators could monetize Spotlight videos longer than 1 minute.).

Ongoing requirements

Beginning May 7, 2026, creators already enrolled in the Monetization Program must maintain at least 100 hours of Total Spotlight View Time on their posts over the last 28 days to qualify for maximum Creator Rewards (tracked under 'Daily Rewards Eligibility' in Insights).

ump.ongoing_spotlight_view_time_hours_28d_max_rewards

Status: Current

Phase: ongoing.

Value: 100 (hours). Program: unified_monetization_program.

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

Effective

Ongoing requirement for creators already enrolled in the Monetization Program; not an entry (invitation) requirement. The help article on tracking it says it 'applies to users currently enrolled in Snapchat's Ads Monetization Program.' Snap's wording is 'to qualify for maximum Creator Rewards'. Snap does not say what happens below 100 hours. Also confirmed on help article 47748552848660.

Snap may exclude activity that artificially inflates views or engagement (bots, click farms, paid inducements, view trading) from Qualifying Activity and payments.

ump.invalid_activity_excluded

Status: Current

Phase: ongoing.

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: https://www.snap.com/monetization-terms?lang=en-US (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

If you reside outside the United States, you (and any collaborator/contributor/administrator posting from your account) must be physically located outside the United States and within an Eligible Region when performing Qualifying Activity.

ump.non_us_physical_location

Status: Current

Phase: ongoing.

Value: true (boolean). Program: unified_monetization_program.

Verified . Source: https://www.snap.com/monetization-terms?lang=en-US (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

Payouts

Payment amounts are determined by Snap's proprietary formula, which may consider post frequency and timing, number of ads distributed, use of Snapchat Creative Tools, and user engagement; in-app amounts are estimates.

ump.payment_formula_proprietary

Status: Current

Value: proprietary formula (text). Program: unified_monetization_program.

Verified . Source: https://www.snap.com/monetization-terms?lang=en-US (Snap Inc. (snap.com legal terms)).

Effective

No public rate per view/hour exists in official sources.

Other facts

Monetization Terms Minimum Eligibility: individuals must be at least the age of legal majority in their jurisdiction (or, if applicable, at least 16 years old with parental consent); entities' representatives must be at least 18 (or legal age of majority).

ump.age_min_terms

Status: Current

Value: age of legal majority in jurisdiction; or at least 16 with parental/guardian consent where applicable (text). Program: unified_monetization_program.

Verified . Source: https://www.snap.com/monetization-terms?lang=en-US (Snap Inc. (snap.com legal terms)).

Effective

Needs confirmation from the creator. We do not infer it.

Supplementary note referenced from Be at least 18 years old or the local age of legal majority in your country (primary age requirement shown to users). ('where applicable'). Not an equal alternative to the primary requirement of 18 or the local age of majority. Requires user confirmation because majority age and parental-consent rules depend on jurisdiction.

Snapchat places ads between Snaps in a Public Story or within a Spotlight, and creators in the program receive a share of revenue. Ads are served primarily based on time spent watching Stories and Spotlights.

ump.revenue_source

Status: Current

Value: share of ad revenue from ads in Public Stories and Spotlight (text). Program: unified_monetization_program.

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

Effective date: not published by Snap.

Snap does not publish a revenue-share percentage or rate; payment amounts use a proprietary formula (Monetization Terms §3).