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To be considered for Snapchat's Monetization Program, Snap lists 50,000 followers, 15,000 hours of view time in the last 28 days (at least 3,000 hours from Spotlight), age 18 or the local age of majority, a country on the published list (43 countries), and Snap Star status. Accounts must also post original, advertiser-friendly content; Spotlight videos must be at least 30 seconds. Entry is by invitation from Snap, and when your numbers meet these, our tools say you 'meet the published criteria'; Snap decides who is invited.
Entry into the Monetization Program is by invitation from Snap. The form compares numbers you enter with the published criteria. It does not look up an account, and it does not store those numbers.
This page lists 10 facts. Rules database 2026-10-17.1: 63 sourced facts.
Last verified:
POST /v1/tools/get_monetization_requirements
{"program":"unified_monetization_program","requirement_phase":"entry"}
The same body is returned by adding ?format=json to this page.
What each criterion means → requirements
check_eligibility, calculate_gap, and calculate_growth_pace read the facts above. They return published_criteria_status, shortfalls, and pace. They do not return an eligible verdict, and they do not look up a creator account.
Sample caller inputs below use zeros and a 30-day target the caller chose. Those numbers are not Snap thresholds.
The website calculators are free. get_monetization_requirements and get_rule_changes can be called with no API key at 30 requests per day per IP (IPv4 /32, IPv6 /64). Other API and MCP tools need an API key with a 14-day free trial or a paid plan. Get an API key at /pricing.
curl -sS -X POST https://howtomakemoneyonsnapchat.com/v1/tools/check_eligibility \
-H 'authorization: Bearer $HTMM_API_KEY' \
-H 'content-type: application/json' \
-d '{ "metrics": { "followers": 0, "meets_age_requirement": null, "country": "US" }}'
curl -sS -X POST https://howtomakemoneyonsnapchat.com/v1/tools/calculate_gap \
-H 'authorization: Bearer $HTMM_API_KEY' \
-H 'content-type: application/json' \
-d '{ "metrics": { "followers": 0, "meets_age_requirement": null, "country": "US" }}'
curl -sS -X POST https://howtomakemoneyonsnapchat.com/v1/tools/calculate_growth_pace \
-H 'authorization: Bearer $HTMM_API_KEY' \
-H 'content-type: application/json' \
-d '{ "metrics": { "followers": 0 }, "target_days": 30}'
ump.followers_min
Status: Current
Value: 50,000 (followers). Program: unified_monetization_program.
Verified . Source: About Snapchat’s Monetization Program (Snapchat Support).
Effective date: not published by Snap.
Effective date not stated on the source page. Same 50,000 figure also appeared in the Dec 16, 2024 newsroom announcement.
ump.view_time_hours_28d_min
Status: Current
Value: 15,000 (hours). Program: unified_monetization_program.
Verified . Source: About Snapchat’s Monetization Program (Snapchat Support).
Effective date: not published by Snap.
Changed between Feb 16 and Feb 17, 2026 (archived captures of Snap's help page; not announced by Snap). Prior rule (Historical, Dec 2024 criteria) Achieve one of the following in the last 28 days: 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time.: one of 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time in the last 28 days. Source: Snap Newsroom, "Snapchat Introduces New, Unified Monetization Program for Creators", Dec 16, 2024, https://newsroom.snap.com/snapchat-new-creator-monetization, verified 2026-09-27. Whether the 15,000 hours count Stories and Spotlight combined is implied ('of those hours coming from Spotlight') but not defined on the page.
ump.spotlight_view_time_hours_28d_min
Status: Current
Value: 3,000 (hours). Program: unified_monetization_program.
Verified . Source: About Snapchat’s Monetization Program (Snapchat Support).
Effective date: not published by Snap.
Entry (invitation) criterion from the same help-page edit as the 15,000-hour view-time rule. Changed between Feb 16 and Feb 17, 2026 (archived captures of Snap's help page; not announced by Snap). Distinct from the 100-hour ongoing threshold for already-enrolled creators (Beginning May 7, 2026, creators already enrolled in the Monetization Program must maintain at least 100 hours of Total Spotlight View Time on their posts over the last 28 days to qualify for maximum Creator Rewards (tracked under 'Daily Rewards Eligibility' in Insights).).
ump.age_min_help_page
Status: Current
Value: 18 or the local age of majority (text). Program: unified_monetization_program.
Verified . Source: About Snapchat’s Monetization Program (Snapchat Support).
Effective date: not published by Snap.
Needs confirmation from the creator. We do not infer it.
Primary age requirement (help page). Supplementary, where applicable: the Monetization Terms' Minimum Eligibility mentions participation from age 16 with parental consent (see Monetization Terms Minimum Eligibility: individuals must be at least the age of legal majority in their jurisdiction (or, if applicable, at least 16 years old with parental consent); entities' representatives must be at least 18 (or legal age of majority).); this is a note, not an equal alternative.
ump.country_eligible
Status: Current
Value: Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan, Korea (the Republic of), Kuwait, Lebanon, Libya, Malaysia, Mexico, Morocco, Netherlands (the), New Zealand, Nigeria, Norway, Oman, Pakistan, Palestine, Philippines (the), Poland, Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States (country_names). Program: unified_monetization_program.
Verified . Source: What are Creator Rewards and how can I earn them? (Snapchat Support).
Effective date: not published by Snap.
43 countries. Identical list appears on the payout-countries help article under the older label 'Creator Midroll Ads within Stories'. The Creator Rewards FAQ (5909152630420) shows a shorter, older-looking generic list (37 countries; missing Colombia, Lebanon, Malaysia, Pakistan, Poland, Spain) — treated as stale. Monetization Terms say the Eligible Regions list is in the 'Creator Rewards Guidelines', which we could not locate as a standalone page.
ump.snap_star_required
Status: Current
Value: true (boolean). Program: unified_monetization_program.
Verified . Source: About Snapchat’s Monetization Program (Snapchat Support).
Effective date: not published by Snap.
Needs confirmation from the creator. We do not infer it.
Snap Star status is granted by Snap after application; a user may self-report it.
ump.excluded_parties
Status: Current
Value: true (boolean). Program: unified_monetization_program.
Verified . Source: Snap Monetization Terms (snap.com legal terms).
Effective
Needs confirmation from the creator. We do not infer it.
ump.invitation_only
Status: Current
Value: true (boolean). Program: unified_monetization_program.
Verified . Source: Snap Monetization Terms (snap.com legal terms).
Effective
Needs confirmation from the creator. We do not infer it.
Effective date is the Monetization Terms effective date (February 1, 2025). Help page also states Snap does not charge fees for invitation and no third party controls eligibility.
ump.original_advertiser_friendly_content
Status: Current
Value: true (boolean). Program: unified_monetization_program.
Verified . Source: About Snapchat’s Monetization Program (Snapchat Support).
Effective date: not published by Snap.
Needs confirmation from the creator. We do not infer it.
ump.spotlight_min_video_length_seconds
Status: Current
Value: 30 (seconds). Program: unified_monetization_program.
Verified . Source: About Snapchat’s Monetization Program (Snapchat Support).
Effective date: not published by Snap.
Per-video condition, not an account eligibility criterion. Effective date not stated. Supersedes the Dec 2024 announcement that Spotlight videos 'longer than 1 minute' could be monetized ((Historical) Beginning February 1, 2025, eligible creators could monetize Spotlight videos longer than 1 minute.). Changed between July 23 and July 31, 2026 (archived captures of Snap's help page; not announced by Snap). The 2026-07-23 capture still says Spotlight videos must be at least 1 minute long. The 2026-07-31 capture says they must be at least 30 seconds long.