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Rule changes

5 rule changes since 2024-01-01 in rules database 2026-09-28.1.

49 facts in MVP scope; 61 total including Creator Subscriptions, and Lens Creator Rewards; 58 in-scope records including historical

Last verified:

Feed: RSS. JSON: ?format=json.

Equivalent tool call

POST /v1/tools/get_rule_changes
{"since":"2024-01-01","limit":200}

The same body is returned by adding ?format=json to this page.

Changes

The posting-frequency (Consistency) requirements (at least 25 posts a month and posting on 10 of the last 28 days) were removed · Retired

ump.posting_frequency_current

Status: Historical

The posting-frequency (Consistency) requirements (at least 25 posts a month and posting on 10 of the last 28 days) were removed.

Retired.

Previous: none (first published version).

Effective date: not published by Snap.

Changed between Feb 10 and Feb 28, 2026 (per archived Snap help page; not announced by Snap).

Snap's date: Feb 10 to Feb 28, 2026. Detected 2026-09-27. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program.

Achieve 15,000 hours of view time over the last 28 days · Value changed

ump.view_time_hours_28d_min

Status: Current

Achieve 15,000 hours of view time over the last 28 days.

Current value: 15000 (hours).

Previous value: one of 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time in the last 28 days (text), status Historical, verified 2026-09-27.

Effective date: not published by Snap.

Changed between Feb 10 and Feb 28, 2026 (per archived Snap help page; not announced by Snap).

Snap's date: Feb 10 to Feb 28, 2026. Detected 2026-09-27. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program.

Beginning May 7, 2026, creators already enrolled in the Monetization Program must maintain at least 100 hours of Total Spotlight View Time on their posts over the last 28 days to qualify for maximum Creator Rewards (tracked under 'Daily Rewards Eligibility' in Insights) · Added

ump.ongoing_spotlight_view_time_hours_28d_max_rewards

Status: Current

Beginning May 7, 2026, creators already enrolled in the Monetization Program must maintain at least 100 hours of Total Spotlight View Time on their posts over the last 28 days to qualify for maximum Creator Rewards (tracked under 'Daily Rewards Eligibility' in Insights).

Current value: 100 (hours).

Previous: none (first published version).

Effective

Snap's date: May 7, 2026. Detected 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program.

As of July 2026, wholly AI-generated videos are no longer eligible for recommendation on Spotlight; content enhanced or edited with Snapchat's own AI tools remains eligible · Added

recommendation_eligibility.wholly_ai_generated_spotlight

Status: Current

As of July 2026, wholly AI-generated videos are no longer eligible for recommendation on Spotlight; content enhanced or edited with Snapchat's own AI tools remains eligible.

Current value: true (boolean).

Previous: none (first published version).

Effective date: not published by Snap.

Effective month: 2026-07.

Announced 2026-07-31; Snap gives the month, not a day.

Snap's month: July 2026, announced July 31, 2026. Detected 2026-09-26. Source: https://newsroom.snap.com/rewarding-authentic-creativity-on-spotlight.

For Spotlight videos to be eligible to earn revenue, they must be at least 30 seconds long · Value changed

ump.spotlight_min_video_length_seconds

Status: Current

For Spotlight videos to be eligible to earn revenue, they must be at least 30 seconds long.

Current value: 30 (seconds).

Previous value: 60 (seconds), status Historical, verified 2026-09-26.

Effective date: not published by Snap.

Snap's date: not published by Snap. Detected 2026-09-26. Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program.