Privacy
Effective .
Last updated .
This privacy notice is in effect as of 2026-10-28.
The website offers optional email-only accounts with no passwords (see "Accounts and sign-in" below). It does not ask for age or birthdate. The Service is free. We do not sell plans or credit packs. A free API key is optional. The calculators and tools do not store creator metrics: a calculation uses only the JSON the caller sends, and query logging of those inputs is not enabled. There are two exceptions. Numbers you choose to save in Eligibility Watch are stored as described in "Eligibility Watch" below. And if you sign up with your email from a calculator result, the numbers you choose to submit and your country are stored as Watch data under the Watch rules, or, if they are not Watch data, until you ask us to delete them. The 90-day automatic deletion of those numbers is not running yet. Our pages also load a privacy-friendly analytics script that sets no cookies (see "Web analytics" below).
Rate limiting stores an HMAC-SHA-256 of the IP prefix (the full IPv4 address, or the first 64 bits of an IPv6 address) in a short-lived counter. The limits on issuing free API keys, starting free trials, and sending sign-in links use the first 56 bits of an IPv6 address. The limit on sign-in links also counts requests per email address using an HMAC of the address, in a short-lived counter. The user agent is not included. The HMAC key for IP prefixes is derived for the current UTC day from a server secret and is not stored. The raw address is not written into the rules database.
To ask about data, or to remove a cached public profile from results, write to hello@howtomakemoneyonsnapchat.com. We will honor deletion requests. You can also export or delete your Eligibility Watch data yourself (see "Eligibility Watch" below). See "Deleting your account" below.
Public profile lookup
Lookup shows stats for a public profile only when an official provider is configured. We do not scrape Snapchat pages, and we do not call unofficial Snapchat endpoints. When no official provider is configured, we do not invent numbers. For a lookup that returns public stats, we cache the public fields (username, display name, subscriber count, bio, verification flag, category, website, recent Spotlight totals, and the time we fetched them) so a repeat lookup is cheaper. The cache lifetime is configurable, normally about 12 hours. We do not store a private account's content. Operational logs for lookup follow the usage-log rules above: no raw IP address. To ask us to remove a cached page, email hello@howtomakemoneyonsnapchat.com with the subject "Remove my profile from results".
Usage log and API keys
When a tool is called we record which tool, how it was called (website, API, or AI-assistant connection), time, success or error, response time, the rules version used, a two-letter country code from our hosting provider, the API key's ID if one was used, and a daily HMAC-SHA-256 of that same IP prefix. That HMAC uses a key derived for the UTC day and then discarded, so the stored value can't be turned back into an IP address without that server secret. We use it for rate limits, abuse prevention, improving the service, and billing (for example, counting calls against a credit pack). We do not store IP addresses, browser details, or the stats you enter. Raw usage records are deleted after 90 days and only daily totals are kept. API keys are stored only as a one-way hash, so we can't recover a lost key. Sign in and rotate it instead. We count how many free developer keys are issued and how many distinct keys are active, using key IDs, to run and improve the Service.
Accounts and sign-in
Accounts are optional and email-only. There are no passwords. You can use lookup and the calculators without an account.
What we store for an account: your email address; when the account was created; the API key ID linked to it and the last 4 characters of that key; a one-way hash of the key; and the time you last signed in. Older billing rows, if any, are described under "Past payments".
Sign-in links: When you ask to sign in, we email you a one-time link. We store only a hash of the link's token, plus the email address. The link stops working after it is used or 15 minutes, whichever comes first. Today we keep that hash until you ask us to delete the account. An automatic purge of used links is not running yet. Sign-in emails go out through Cloudflare Email Sending.
Session cookie: After you sign in, we set one cookie that keeps you signed in for 30 days. It is needed for the account to work, including on Eligibility Watch when you are signed in. It is not used for advertising or to track you on other sites. The session token is stored only as a hash. The cookie is HttpOnly and Secure. Signing out deletes the session. An automatic purge of expired session rows is not running yet.
How we use it: only to sign you in, show your plan and key ID, run trials, plans, credits and free keys, enforce the one-trial and one-free-key limits, and answer your questions. We do not sell it or use it for advertising.
How long we keep it: while the account exists. Today we delete an account when you email us from the account address. The retention we intend, which is not an automatic job yet, is: an account with no plan that has not been signed in to for 12 months is deleted after 30 days' email notice. Billing records follow the 7-year rule in "Paid plans and credit packs."
Email signups with your numbers
On a calculator result, you can sign up with your email to start a free creator trial. If you do, the numbers you choose to submit (followers, 28-day view-time hours, and 28-day Spotlight view-time hours) and your country become Eligibility Watch data under the Watch rules below. You choose what to submit. Leave a number out and we do not store it. We never store your Snapchat username, password, profile link, age, birthdate, or screenshots.
We use these numbers only to run your trial's Watch profile. We do not use them for benchmarks about other creators, to train AI models, or for advertising, and we do not sell them. Numbers that do not become Watch data are kept until you ask us to delete them. The 90-day automatic deletion of those numbers is not running yet. You can ask us to delete them at hello@howtomakemoneyonsnapchat.com.
The plain site-updates form is unchanged. After you confirm that form, we still store only the email address, the consent time, and an HMAC of the IP prefix.
Site updates
You can choose to get email when Snap's rules or our tools change. The form is optional. The calculator, the guides, and the API work the same if you leave it blank.
The form asks for an email address. Submitting it is your request to hear from us. We email you a confirmation link. The message includes an unsubscribe link. We do not add you, and we do not store the address, until you open the confirmation link. That link expires after 48 hours.
After you confirm, we store three things and nothing else about the signup:
- the email address
- the time you submitted the form (the consent time)
- an HMAC-SHA-256 of the IP prefix from that submission (the full IPv4 address, or the first 64 bits of an IPv6 address)
The HMAC key is derived for that UTC day from a server secret and is not stored. The stored value can't be turned back into an IP address without that server secret. We do not store your name, your raw IP address, or your browser details.
We use the address only to send those updates. We use the consent time and the hashed IP to record that you asked for the mail and to limit abuse. We do not sell this information or use it for advertising. The confirmation message goes out through the same mail sender we use for other site mail.
The form is rate-limited. That limit uses a short-lived counter of the same kind of IP-prefix HMAC. It is not written into the signup record. The form also has a hidden field meant for automated signups. If that field is filled in, we do not save an address and we do not send mail.
You can unsubscribe from the link in each message. That deletes the address, the consent time, and the hashed IP. If you unsubscribe before you confirm, we keep a hash of that confirmation link until the link expires so it cannot add you later. That hash is not your email address or your IP address, and we delete it when the link expires.
To ask us to delete a signup, write to hello@howtomakemoneyonsnapchat.com. We do not keep a copy after we delete it.
Past payments
We no longer sell plans or credit packs, and we do not run checkout. If you paid before this change, the payment processor may still hold the card details, billing address, and email it collected at that time. We never saw or stored a full card number. Records we already received (customer id, plan status, country, postal code, and possibly card brand and last four digits) are kept so we can answer a question about a past charge and meet tax and accounting obligations. We keep those records for 7 years and then delete them. We do not sell them or use them for advertising. Requests about data the payment processor holds go to that processor.
Free developer keys
To get a free API key, you may give us an email address and confirm a sign-in link. We store the email address, the key's ID, its one-way hash, the last 4 characters, when it was issued, and its usage log entries (described above). We use the email to contact you about product and limit changes, and to stop abuse. We keep the email while the key is active and for 30 days after it is revoked.
Web analytics
Our public web pages load Cloudflare Web Analytics, a privacy-focused analytics script from our hosting provider, Cloudflare. It does not set cookies or use your browser's local storage. It reports page-level information such as the page address, the referring page, your country, browser and device type, and page-load performance timings. Cloudflare says it receives the IP address only as part of handling the request and does not store it in its analytics. We see only totals and breakdowns, not individual visitors. We use them to see which pages are read and how fast they load. Cloudflare's Web Analytics FAQ says unsampled beacon data is retained for 7 days and then aggregated to about 10 percent of the original volume, and that you can access Web Analytics data for the previous six months (Cloudflare Web Analytics FAQ, https://developers.cloudflare.com/web-analytics/faq/, read 2026-10-28). Account, sign-in, and Watch pages do not load this script.
Deleting your account
Email hello@howtomakemoneyonsnapchat.com from the account's address and ask us to delete the account. There is no download step. When we delete an account, we delete the email address, sessions, API key hashes, Eligibility Watch data, and numbers submitted at signup. If you have an active subscription, we cancel it at the same time. We keep billing records for 7 years, an HMAC of the email for 12 months to enforce one trial and one free key, and usage-log entries, which have no email and are deleted on the normal 90-day schedule. Deleted data can remain in our hosting provider's database backups for up to 30 days.
Eligibility Watch
Eligibility Watch is free. You save your Snapchat numbers, usually once a week. We show your trend, a projected date to reach each of Snap's published thresholds, which threshold is holding you back, and what a published Snap rule change means for your saved numbers. You type the numbers in, or an AI assistant you use sends them for you. We never log in to Snapchat, look up an account, or collect numbers from Snapchat.
What we store. For each Watch profile: the date your numbers are from, and the followers, 28-day view-time hours and 28-day Spotlight view-time hours you choose to save. We also store when you saved them and whether you used the website, the API or an AI assistant. If you give them, we store your country (a two-letter code), whether you are a Snap Star, and whether you are already in the Monetization Program. We store a nickname for each profile if you add one. We store the rule-change alerts we make for you. If you set up a webhook, we store its web address, an encrypted signing secret, and a short delivery log. To run Watch we also keep a few technical records: a short-lived website session token (stored only as a hash), a daily count of saves, the date your plan ended, and, if you replace your key, which old key ID was replaced by which new one. All of this is linked to your API key's ID, which is linked to your API key.
What we never store. Your Snapchat username, password or profile link; posting frequency or posting days; your age or birthdate, or your answer to the age question; screenshots; or your content or messages. Use a nickname, not a Snapchat username, for a profile. If you share a screenshot with an AI assistant, the assistant reads the numbers and we receive only the numbers.
How we use it. Only to run your Watch: trends, projected dates, the threshold holding you back, and rule-change alerts. Projections are math on the numbers you saved, not predictions. We do not use your saved numbers for benchmarks or statistics about other creators, to train AI models, or for advertising, and we do not sell them.
Who can see it. Your saved numbers are tied to your API key and are not shown to other users. A request for someone else's Watch profile gets the same "not found" answer as one that doesn't exist. NetNet Partners LLC and our service providers can access the data to operate the service. Our hosting provider, Cloudflare, stores it. If you set up a webhook, the notices go to the address you chose.
Alerts. When we publish a change to Snap's rules, Watch shows what it means for your saved numbers on the website and through the API and the AI-assistant connection. If you set up a webhook, we send a signed notice to the address you gave us. The notice says which rule changed and does not include your numbers or nicknames. We do not send Watch emails.
AI assistants. If you use Watch through an AI assistant, your conversation is handled by that assistant's provider under its own privacy policy. We receive only what the assistant sends in a tool call. Through an assistant you can save numbers and read your Watch status. Saving the same date again can change or clear a number you saved for that date. An assistant cannot export or delete your data, delete a check-in or profile, or change your settings.
Where it is kept and how it is protected. In our database at Cloudflare. On the website, you use Watch while signed in to your account, or by pasting your API key once per visit. Signing in sets the session cookie described in "Accounts and sign-in." Pasting a key still uses a session token that expires after 15 minutes and is not stored in your browser. Webhook secrets are stored encrypted.
How long we keep it.
- Saved numbers: while your plan is active, up to 24 months back. Older ones are deleted automatically.
- Alerts: 12 months.
- Webhook delivery logs: 30 days.
- If a payment is failing, we keep your Watch data, and you can still export or delete it.
- If you stop using Watch, we keep your Watch data for 30 days. During those 30 days you can export or delete it. Then we delete it.
- Records of a key replacement (key IDs only) are kept as long as the billing records for that key.
- Deleted data can remain in our hosting provider's database backups for up to 30 days.
Your choices. You can export your Watch data (JSON or CSV), correct a number by saving the same date again (a number you include replaces the saved one, a number you leave out stays, and a cleared number is removed), or delete one check-in, one profile, or all of your Watch data, on the Watch page or through the API.
Lost or exposed API key. If you lost your key, sign in and rotate it. We store only a one-way hash, so we can't recover a lost key. Your Watch data moves to the new key, and the old key stops working at once. The new key is shown once. If you cannot get into the email account linked to your account, write to hello@howtomakemoneyonsnapchat.com. You can also ask us, from your account email, to delete your Watch data instead. Never send us your API key.
Saving numbers for someone else. You can watch more than one creator. Save another creator's numbers only with their permission. Eligibility Watch is for adults: do not save numbers for anyone under 18 or under the age of majority where they live. If we learn that Watch data belongs to someone under that age, we will delete it.
Contact hello@howtomakemoneyonsnapchat.com.