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Published-criteria calculator

This result compares the numbers in the form with published entry criteria in rules database 2026-09-28.2, and the comparison unknown. Entry into the Monetization Program is by Snap's invitation.

These numbers are used for this page only and are not saved.

Use numbers you copy from Snapchat Insights. This form does not look up an account. The numbers are not saved.

What the 50,000-follower criterion means

Not listed? What “unknown” means →

18 or older, or the local age of majority

This is a yes or no. An age or a birthdate is not requested and is not stored.

If you leave the target date blank, pace uses 30 days. That window is our assumption, not a Snap rule.

FACT

Thresholds below are copied from the rules database, with the source and verified date on each one.

ump.invitation_only

Status: current

The Monetization Program is open by invitation only; meeting the criteria does not guarantee an invitation. Snap notifies invited creators by email.

Value: true (boolean).

Verified . Source: https://www.snap.com/monetization-terms?lang=en-US (Snap Inc. (snap.com legal terms)).

ump.followers_min

Status: current

Creators may be eligible for invitation if they have at least 50,000 followers.

Value: 50,000 (followers).

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

ump.view_time_hours_28d_min

Status: current

Achieve 15,000 hours of view time over the last 28 days.

Value: 15,000 (hours).

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

ump.spotlight_view_time_hours_28d_min

Status: current

At least 3,000 of the 15,000 hours of view time over the last 28 days must come from Spotlight.

Value: 3,000 (hours).

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

ump.age_min_help_page

Status: current

Be at least 18 years old or the local age of legal majority in your country (primary age requirement shown to users).

Value: 18 or the local age of majority (text).

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

ump.country_eligible

Status: current

Creator must reside in an eligible country. Countries listed for 'Snapchat Monetization Program Ads within Stories and Spotlights' payouts.

Value: Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, Denmark, Egypt, Finland, France, Germany, India, Indonesia, Ireland, Italy, Jordan, Korea (the Republic of), Kuwait, Lebanon, Libya, Malaysia, Mexico, Morocco, Netherlands (the), New Zealand, Nigeria, Norway, Oman, Pakistan, Palestine, Philippines (the), Poland, Qatar, Saudi Arabia, Singapore, Spain, Sweden, United Arab Emirates, United Kingdom, United States (country_names).

Verified . Source: https://help.snapchat.com/hc/en-us/articles/7012309512724-What-are-Creator-Rewards-and-how-can-I-earn-them (Snap Inc. (Snapchat Support)).

ump.snap_star_required

Status: current

Creator must be a Snap Star to be eligible for invitation.

Value: true (boolean).

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

ump.original_advertiser_friendly_content

Status: current

Publish original, advertiser-friendly content compliant with Community Guidelines and Content Guidelines for Recommendation Eligibility.

Value: true (boolean).

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

ump.comply_terms_policy

Status: current

Comply with the Monetization Terms and the Creator Monetization Policy.

Value: true (boolean).

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

ump.account_good_standing

Status: current

Snapchat account and Payment Account must be active, in good standing (as determined by Snap), and compliant with the Monetization Terms at all times; creator must pass Snap's and the Payment Provider's compliance review.

Value: true (boolean).

Verified . Source: https://www.snap.com/monetization-terms?lang=en-US (Snap Inc. (snap.com legal terms)).

ump.excluded_parties

Status: current

Snap employees/officers/directors (and of its affiliates), government entities and their affiliates, and members of a royal family are not eligible.

Value: true (boolean).

Verified . Source: https://www.snap.com/monetization-terms?lang=en-US (Snap Inc. (snap.com legal terms)).

ump.age_min_terms

Status: current

Monetization Terms Minimum Eligibility: individuals must be at least the age of legal majority in their jurisdiction (or, if applicable, at least 16 years old with parental consent); entities' representatives must be at least 18 (or legal age of majority).

Value: age of legal majority in jurisdiction; or at least 16 with parental/guardian consent where applicable (text).

Verified . Source: https://www.snap.com/monetization-terms?lang=en-US (Snap Inc. (snap.com legal terms)).

ump.spotlight_min_video_length_seconds

Status: current

For Spotlight videos to be eligible to earn revenue, they must be at least 30 seconds long.

Value: 30 (seconds).

Verified . Source: https://help.snapchat.com/hc/en-us/articles/14669003687444-About-Snapchat-s-Monetization-Program (Snap Inc. (Snapchat Support)).

CALCULATION

Inputs used: followers not entered, view-time hours not entered, Spotlight hours not entered, country CA, age confirmation not entered.

No target date was entered. Pace uses 30 days. That window is our assumption, not a Snap rule.

check_eligibility

Published criteria status: unknown.

Cannot determine whether the published criteria are met from the inputs provided (some requirements are unknown or need the creator's confirmation); invitation to the Monetization Program is at Snap's discretion.

calculate_gap

Binding constraint: none.

calculate_growth_pace

Projections show the pace required under stated assumptions. They are not predictions of what will happen.

RECOMMENDATION

A recommendation is our suggestion. It is not a fact and it is not a calculation.

No recommendation was produced for these inputs.

What each criterion means → requirements

Calculation tools

check_eligibility, calculate_gap, and calculate_growth_pace read the facts above. They return published_criteria_status, shortfalls, and pace. They do not return an eligible verdict, and they do not look up a creator account.

Sample caller inputs below use zeros and a 30-day target the caller chose. Those numbers are not Snap thresholds.

curl -sS -X POST https://howtomakemoneyonsnapchat.com/v1/tools/check_eligibility \
  -H 'content-type: application/json' \
  -d '{  "metrics": {    "followers": 0,    "meets_age_requirement": null,    "country": "US"  }}'
curl -sS -X POST https://howtomakemoneyonsnapchat.com/v1/tools/calculate_gap \
  -H 'content-type: application/json' \
  -d '{  "metrics": {    "followers": 0,    "meets_age_requirement": null,    "country": "US"  }}'
curl -sS -X POST https://howtomakemoneyonsnapchat.com/v1/tools/calculate_growth_pace \
  -H 'content-type: application/json' \
  -d '{  "metrics": { "followers": 0 },  "target_days": 30}'